Promotional merchandise and clothing is a great way to get your brand seen. However, with climate change being at the forefront of our minds, it’s important to think about how eco-friendly your printed marketing is.

We have put together our top five tips to make your marketing eco-friendly.

1. Give away items that are reusable

Many promotional items are thrown away after an event has ended, but we believe it’s important to give your clients items that they will keep for a long time and won’t end up in the landfill. Instead of giving a single-use plastic item, make sure the gift you give your clients is something that will last and be reused, such as a metal water bottle or a reusable coffee cup. Not only is it better for the environment but it also means your client will be using a product with your brand on it for longer!

2. Buy products that are made from recycled materials

Make sure the items you buy have come from a material that’s been recycled, such as recycled plastic, paper or textiles. By buying recycled products, you’re completing the cycle and helping to reduce waste. You’re also making sure that less items are made from new materials, which saves on energy and resources.

3. Buy products that have come from a sustainable source

Buy items that have come from a renewable source, such as sugarcane, cotton, bamboo, hemp or paper. The faster the material can grow the better, as it uses less energy and water to produce. To be even more environmentally conscious, make sure the material used is organic too, so that no harmful chemicals have been used to make it.

4. Give away items that are biodegradable or compostable

Biodegradable and compostable items are a great eco friendly giveaway that reduces the amount of landfill waste.

Many compostable products can simply be put in your garden compost, or if not most councils will collect compostable waste where they use an industrial composter to make the waste decompose. If you give away items that are either biodegradable or compostable, even if they end up on landfill and not in a composter, they will naturally decompose much quicker than other materials such as plastic. 

5. Buy UK made items

Sticking to items produced in the UK (or your respective country) drastically reduces your carbon footprint as the products won’t be shipped across the world. If this isn’t possible, sticking to items made in your continent still makes a big difference.

A large amount of our items are made and printed here in the UK. If you would ever like to check where an item is being produced, please get in touch.

We hope these tips help your next marketing campaign be more eco-friendly. Don’t forget that we’re here to help, so get in touch if you have any queries on our green products, or if you would like to chat about how we could help make your marketing more eco.